Deliveries of the Jawa duo are expected to begin in early 2019 and they are more likely to make a big impact in sales
Jawa Motorcycle is back and back with a bang! The Czech Republican brand was an undeniable stalwart in the Indian two-wheeler industry on its first stint and it hopes to recreate its old magic on the second run. Aiming to lure in customers with its nostalgic presence, Jawa has reflected its emotions on to its new range of motorcycles.
There is no better example than the namesake Jawa with a classic design replicating the erstwhile models. Jawa has the entry-level Royal Enfield 350s as its main rivals yet with the adaptation of a price bracket and the overall package resembling closer to them. However, the Jawa and Forty Two have also set their sights on denting volume sales of few other motorcycles in different segments.
The duo will go up against Bajaj’s main competitor to the RE Classic 350, the Dominar 400. Moreover, the FZ25 naked sports tourer from Yamaha is another possible nemesis for the Jawa and Forty Two. Both the motorcycles are not doing too well in recent months with their sales falling more often than not.
It could prove to be a big setback for them as Jawa has begun its commercial operations and the sales numbers in the coming months will give a clear indication of where the brand is headed. Last Saturday, Jawa announced the inauguration of its two dealerships in Pune, as they are operational fully with test rides and bookings taken for fully refundable amount of Rs. 5,000.
The initial two outlets harbinger the arrival of more than 100 dealer chain of network according to Classic Legends, a subsidiary of Mahindra & Mahindra. The Indian brand was responsible for bringing Jawa into India in the first place with 60 percent stakes in the company – apart from Rustomjee Group and Phi Capital Management that also hold stakes.
The Jawa and Forty Two, priced at Rs. 1.64 lakh and Rs. 1.55 lakh respectively (ex-showroom) are produced at Mahindra’s Pithampur facility near Indore in Madhya Pradesh. The former has a classic design theme while the latter appeals for the younger set of customers with its modern appeal.