Isuzu Motors might not be a major player in Indian market, but the Japanese automaker is set to change the scenario. In the first attempt to do that, the company is set to manufacture their widely known D-MAX V-Cross pickup in India in their Andhra Pradesh plant. As the first step of that the Japanese automaker today rolled out their first India made D-MAX V-Cross pickup. In the new state of the art manufacturing plant Isuzu has invested a total of Rs. 3000 crore. This manufacturing plant at SriCity Andhra Pradesh is spread over an area of 107 acres and it has a production capability of 50000 units, which can be extended up to 120000 units.
The new generation Isuzu D-MAX V-Cross pickup marks the entry of country’s first adventure utility vehicle. Earlier this year in February at the New Delhi Auto Expo 2016 Isuzu showcased the D-MAX pickup. The pickup will be manufactured in the plant with 70% localization, which will be increased in future. The Japanese automaker has plans to export the Andhra Pradesh facility made vehicles in near future. The Isuzu D-MAX V-Cross is a four door pickup with 4×4 capabilities and the cargo deck of this pickup comes with multi utility capabilities.
During the first Isuzu D-MAX V-Cross pickup’s roll out ceremony Chief Minister of Andhra Pradesh Shri. Nara Chandrababu Naidu was present alongside Mr. Masanori Katayma, President of Isuzu Motors Limited; and Mr. Kenji Hiramatsu, the Japanese Ambassador in India. The manufacturing plant will follow the Isuzu global manufacturing standards and Isuzu Manufacturing Management (IMM) practices. This plant will also follow the safety and quality standards strictly.
Mr. Masanori Katayma, the President, Isuzu Motors Limited believes with the localized production of Isuzu D-MAX V-Cross pickup the automaker will be able to make an impact in the growing Indian market. He also mentions that India is a key part in the company’s global growth strategy. Incidentally, the automaker has been studying and assessing the Indian market and its requirements for last four years. The company has been focusing on the sales and service networks as well.