Honda is the most popular car brand among Indian women buyers followed by Volkswagen and Nissan
Honda City is the most preferred car among the women buyers in India. A study conducted by PremonAsia shows the second and third most preferred cars among women buyers of the country are the Volkswagen Polo and the Nissan Micra. If we talk about most preferred car brands, Honda, Volkswagen and Nissan are top three brands that have been able to win the hearts of women buyers of India.
As PremonAsia says, the top ranked brands and their respective cars come offering consistent performance across all aspects of the ownership experience. That’s why the car brands like Honda, Volkswagen and Nissan have been able to grab the top spots. If we speak about Indian companies, Maruti Suzuki is positioned at the fifth spot with 7.5 points out of 10, right below fourth position holder Ford.
Mahindra and Tata Motors are positioned at 9th and 10th spots respectively, with both scoring 6.5 points. Among other car brands Renault, Hyundai and Toyota are positioned at 6th, 7th and 8th spots in terms of their popularity among the Indian women buyers.
The study reveals that key expectations from the buyers while purchasing the cars are safety, security and convenience. The women car buyers strongly prefer features like live car tracking using mobile app, security alarm system, rear camera, automatic door closing system. They also prefer 24 hour roadside assistance from the brand along with pick and drop facility for car service.
The study by PremonAsia conducted between April and July 2017 across the country also shows that a large number of women buyers are showing interest to have their personal cars. The women in smaller cities are learning driving and getting driving licenses faster than women in metro cities. This study also reveals that visually appealing cars with advanced technologies are attracting the women buyers most.