Great Wall Motors’ wide range of SUVs mainly from the Haval stable will likely be helpful in making an impression in India
Chinese-owned MG Motor is making its domestic debut by the middle of this year with the Hector five-seat premium SUV. Its second launch has confirmed to be the all-electric eZS in 2019 while a seven-seat version of the Hector and a conventional B-segment SUV is also said to be in the works.
MG Motor is not the only new global brand entering this year though as Hyundai’s sister brand Kia will also be making its presence felt in the coming months with the help of the SP2i SUV. Another popular Chinese automaker eyeing to make a strong statement in India is Great Wall Motors.
China is the largest car market in the world and booming with electric vehicles sales. Great Wall Motors specialises in SUVs, crossovers and pickup trucks and is the largest seller of these body typed vehicles in the world’s most populous country. Great Wall already has a tech centre in Bengaluru and is used for coding of AI and zero-emission vehicles.
According to a report emerged on the internet late last year, Great Wall Motors had commenced recruiting personnel for its automotive division and the first product will be launched around 2021-2022. GWMC (Great Wall Motors Company) has roped in Kaushik Ganguly as the Director of Product Planning & Strategy.
He was an ex-Head of Product Planning & Strategy at Maruti Suzuki. The Hebel-based brand has been in the business for more than 34 years and several studies were conducted in the last half a decade to make a decision on whether to enter India or not.
Chinese car makers have been following a recent strategy of penetrating into developing markets as opposed to established markets in Europe and North America, and Great Wall’s wide range of SUVs especially from the Haval brand will be of immense help in addressing customers going by latest trends.
It will be interesting to see what Great Wall’s moves are following the debut of its Chinese compatriot SAIC’s MG Motor.