Ford sold 724 units of the Endeavour in November 2019 while the Fortuner continued to lead the segment with 1,063 unit sales
In November 2019, Ford India posted a total of 5,392 units as against 6,375 units during the corresponding month last year with 15 per cent YoY volume decline. Toyota Kirloskar Motor, on the other hand, recorded 8,312 units last month as against 10,721 units with YoY drop of 22 per cent.
While the Japanese auto major ended up as the seventh largest carmaker in the country last month, Ford could only manage ninth and was only ahead of MG Motor, Nissan, Volkswagen, Skoda and FCA. Ford and Toyota compete head-on in the full-size SUV segment with the Endeavour and Fortuner respectively.
The Fortuner has been the long-time segment leader while the Endeavour plays second fiddle. In November 2019, Toyota registered a total of 1,063 units for the Fortuner while Ford garnered 724 units for the Endeavour as the gap between them had reduced by a big margin.
In October 2019, the Fortuner registered 1,302 units of domestic sales with 29 per cent Year-on-Year de-growth. During the same month, Ford swept a total of 700 units for the Fortuner with YoY volume increase of 24 per cent. On Month-on-Month basis, Ford’s tally increased by 24 units to 724 but Fortuner’s reduced by 239 units.
It will be interesting to see how the Fortuner and Endeavour will fare in the coming months ahead of the BSVI emission standards coming into effect from April 2020. Currently, the Fortuner is retailed in the price range between Rs. 27.84 lakh and Rs. 33.87 lakh (ex-showroom) in 2.7-litre petrol and 2.8-litre diesel engine options.
The range-topping Fortuner TRD Celebratory Edition was introduced only recently with visual enhancements. The Endeavour costs between Rs. 28.2 lakh and Rs. 33.7 lakh (ex-showroom) in three variants with 2.2-litre diesel and 3.2-litre diesel engine choices.