Audi Trolls Tesla with ‘Musk-Have’ Billboard for e-Tron Sportback


The upcoming Audi e-Tron Sportback comes with a 500 km range; capable of accelerating from 0 to 100 kmph in 4.5 seconds

German premium luxury car manufacturer Audi has trolled the American EV manufacturer Tesla through their advertisement campaign for the upcoming all-electric e-Tron Sportback. The German brand teased the car as a ‘Musk-Have’, trolling Tesla boss Elon Musk. Interestingly, the ad campaign comes to life right ahead of Tesla Model 3’s production that is to commence from next month.

However, the Audi e-Tron Sportback is not meant to be rolled out before 2019, while the delivery of Tesla Model 3 will start from later this year only. But, the ad campaign certainly keeps the hope of the Audi e-tron Sportback coming out earlier alive. This car was previously touted to be the first real premium all-electric SUV by a real premium car manufacturer.

Audi e-tron Sportback 1

Also read: Audi Developing a Small Autonomous Electric Vehicle A0 e-tron

The Audi e-Tron Sportback is expected to come powered by a 95 Wh battery pack that will enable this car to run an impressive 500 kilometer range without any recharge. Also, this car is claimed to be capable of accelerating 0 – 100 kmph in 4.5 seconds making it one of the fastest all-electric vehicles in the world.

Currently, as it seems the Audi e-Tron Sportback could be the German carmaker’s shot at the Tesla Model X, until the American electric vehicle manufacturer brings the Model Y compact SUV that has been teased officially few days ago. The Model Y is claimed to be launched in 2019.

Audi e-tron Sportback 2

Also read: 20+ Expected Upcoming Cars at 2018 Auto Expo

Speaking about the Audi e-Tron Sportback, the concept model was unveiled at the 2017 Shanghai Motor Show in April this year and garnered attention from the EV enthusiasts. It is a well known fact that Volkswagen group is thriving towards launching a fleet of electric cars by 2025 and this could be an interesting part of that strategy from the VW owned luxury car brand. As the concept was showcased, this car would come with an Audi A7 like structure and it will be equipped with four-wheel drive system.

Audi e-Tron Sportback

Source: Facebook