Maruti Swift has been one of the largest selling cars in India and enjoys a huge dominance over other models on the sales charts. The popularity of Swift has been so high that it has been a regular to the list of top 5 highest selling cars in India for many years.
Last month, the Maruti Swift found 142% more customers than the Hyundai Grand i10, which is the second most popular B2-segment model in the country as over 16,000 units of Maruti Swift sold against the 6,600 of Hyundai Grand i10 however, Hyundai to launch new-gen Grand i10 next month with new exterior and interior design. Swift, in its third generation now, the popularity of the Swift has been paralleled by only a few. Here are 5 reasons for the great demand for this vehicle-
1. Very Strong Brand Name
The first-generation Maruti Swift entered our market back in 2005. It was an instant hit and went on to even give birth to a three-box version, which replaced the Esteem and carried the Dzire brand name. Since then, we’ve had two more generations of the Maruti Swift and the Dzire, both of which are now much-trusted brands.
These cars have won a lot of hearts due to their modern looks, sufficiently feature-laden cabins, powerful yet fuel-efficient engines and Maruti’s great after-sales network. It is this great brand image that has been working in favour of the hatchback and is one of the biggest factors for its demand.
2. High Fuel Efficiency
Fuel efficiency or ‘mileage’ is the sole deciding factor for many car buyers. And this is one of the biggest factors for the great success of the Maruti Swift. The B1-segment model has been available with a choice of 1.2-litre petrol and a 1.3-litre diesel engine along with an option of choosing between 5-speed manual and automated manual transmissions.
Both the engine options are highly fuel efficient. Moreover, usage of AMTs instead of conventional automatic transmissions has ensured that the fuel efficiency doesn’t take a hit. While the diesel model offers an ARAI-tested mileage of 28.4 kmpl, even the petrol engine can manage 22 kmpl in the same test cycle with either of the transmission options.
3. Peace of Mind
Owning a Maruti Suzuki model comes with its own benefits and things are no different for the owners of the Maruti Swift. The country’s largest-selling carmaker has been in business for over 35 years now and offers a wide customer-centric dealership and service network.
Also, other than the high mileage, the low cost of spares makes Maruti cars quite easy on the pocket. There’s also the added advantage of great resale value, which can help the customers recover a major chunk of the initial investment on selling the vehicle.
4. Looks Funky
The stylish bodywork of the Maruti Swift has always been one of its biggest USPs. The first-gen model, which came to India in 2005, took the entire market by a storm due to its cheeky looks, which were a combination of sportiness and cuteness.
The latest version, which came last year, retains that flamboyance, albeit, in a more contemporary avatar. Even today, the Swift looks special and is easily the funkiest hatchback across several segments. What’s more, the latest version is considerably bigger than the previous version, which has translated into a pretty roomy cabin.
5. Value For Money & Good Resale Value
The Maruti Swift is on sale in a price range of Rs 4.99 – 8.86 lakh (ex-showroom, New Delhi) and available in many variants, which means there’s probably one that suits every budget. What’s even better is that the availability of the AMT option isn’t restricted to just the top-end model. Even the buyers of the VXI/VDI versions, which are the second-lowers models, can opt for the automated manual transmission.
All variants come with many standard safety features like ABS and dual front airbags. While the buyers of the fully-loaded version get a plethora of features like the diamond-cut alloys and the touchscreen infotainment unit. So, basically, it’s like all the versions offer you the maximum bang for your buck. Also, After the Toyota Innova, Maruti swift has the highest resale value in India.