Honda’s major sales recovery was orchestrated by the new-gen Amaze as it contributed 67,563 units with 139 per cent sales growth
Honda Cars India has had a topsy-turvy 2018 and proved that one highlighting car is good enough to turn the fortunes around. With a tally of 1,74,859 units, Honda could not match the previous year’s sales of 1,79,071 units at 2 per cent negative growth. This was mainly due to the negative YoY sales endured by all models except Amaze and CR-V.
The obsolete Brio small hatchback registered 58 per cent sales drop with only 2,277 unit sales while BR-V finished last year with 42 per cent slump as only 7,140 units were sold. With Maruti Suzuki Ciaz getting the majority of the limelight, the highly popular City sedan managed 42,045 units at a huge 33 per cent sales reduction.
The long-serving Jazz, on the other hand, endured 39 per cent negative growth with 18,370 deliveries when its main rival Maruti Suzuki Baleno ended up as the fourth most sold car in India with 2,10,236 unit sales. The WR-V had quite a consistent span of twelve months though as 36,835 units were retailed at only 8 per cent sales de-growth.
The Japanese manufacturer introduced two new models in 2018 as the new generation Amaze and CR-V arrived in the domestic market with much anticipation. The sub-four-metre sedan did deliver on its expectations and contributed to the bigger chunk of Honda’s volume last year. Launched in May 2018, the Amaze became an instant hit by garnering over 10,000 monthly unit sales in just third month of its presence.
In the first five months since debut, more than 47,000 units were retailed as the Amaze helped Honda in a major sales recovery. With 67,563 units, the second-gen Amaze recorded a massive sales increase of 139 per cent when compared to the previous year as only 28,314 units were retailed. The CR-V posted 73 per cent sales growth by achieving 629 unit sales.
Honda showcased the recently launched CR-V along with the Civic at the 2018 Auto Expo. The latter is scheduled to reach showrooms next month to compete against Toyota Corolla, Hyundai Elantra, which is due a facelift in the coming months, and the re-engineered Corolla under Maruti Suzuki badge.