Volvo Cars has announced the largest product programme in its 99-year history with 13 all-new cars due by the end of 2030. of which, seven will target Western markets and six will be developed for China. The plan centres on battery electric models and third generation hybrids with more region-specific products planned for Europe, the US and China.
China will follow its own development route through Volvo’s partnership with Geely. The two companies will work on shared platforms, a dedicated technology stack for the Chinese market and common parts and supply arrangements. Volvo says this setup should reduce development costs and support a separate range of six electrified cars tailored specifically to China.
The Western market cars will rely on Volvo’s SPA2 and SPA3 architectures and the HuginCore computing platform. The company expects greater technical commonality across software, electronics and vehicle architecture to reduce future investment in manufacturing and technology. Volvo has also confirmed that some of the 13 cars will enter segments where the brand does not currently compete.
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The third generation hybrids will sit alongside the new electric cars through the rest of the decade. The Swedish luxury brand sees these models as an important option for customers who are not yet ready to switch fully to battery power. The company also expects the expanded electric range to increase the number of market segments it can target.
The product programme is tied to a larger business goal. Volvo aims to double its market share and reach an EBIT margin above 8 per cent over time. President and CEO Håkan Samuelsson said the company’s showrooms will look very different by 2030 with future models developed more closely around regional requirements.
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Volvo also plans changes to how customers purchase its cars. The company has outlined simpler pricing, streamlined offers and special versions configured for faster delivery. Regular over-the-air software updates will stay part of the package and Volvo will also expand its Care programme across future models.
The company will reveal more details during its Strategy Update in Stockholm including the sequence of the 13 new cars and the exact split between electric and third-generation hybrid models.
