The European business now has a much larger commercial base than it did at TVS Motor’s first EICMA appearance last year. The company says its Italian sales have climbed 110 per cent over the past 12 months compared with around 10 per cent growth for the overall Italian two-wheeler market. Notably, TVS now works through around 100 dealers in Italy which was its first European market.
The next EICMA appearance will take place on November 3, 2026, at 10:00 CET in Hall 18, Stand I64. The company has confirmed that new models for Europe will be revealed at the Milan event. The European network already extends well past Italy. The company has established national sales operations in France and Germany where dealerships are due to open soon.
The Spanish and Portuguese network currently consists of 25 dealers and TVS products are already sold in Malta. Additionally, Hungary, Greece and Serbia are scheduled to join the company’s European map at a later stage as the Hosur-based manufacturer looks to consolidate its international footprint.
The management structure is also set for a change early next year. The company has appointed Peyman Kargar as Director and Chief Executive Officer from January 27, 2027. The appointment places the current President of International Business at the centre of TVS Motor’s next period of overseas activity – mainly as the European operation moves into more national markets.
The past year has largely focused on the commercial groundwork needed to support those markets. The company says it has invested attention in dealer development, aftersales capability and customer support infrastructure across Europe. Crucially, that work gives the upcoming EICMA product announcements a different context from the 2025 debut as the retail and service network is now far more established across several countries.
The product and design work behind the European business draws on resources in India, Bologna and the United Kingdom. The company notes it currently serves 68 million customers across more than 90 countries. The global operation is also backed by four manufacturing facilities located in India and Indonesia.
The November presentation will be closely watched for the European product plan. It is also busy expanding the reach of its more premium Norton brand and as for India, the Atlas adv will be the first to arrive in the coming months. A 450 cc single-cylinder Norton roadster is also set to debut at the Italian motoring show.
