Maruti Suzuki India Limited (MSIL) is targetting sales of two million cars per annum by 2020 and to deal with that new plans are being devised both on the commercial and productive aspects. The leading automaker in the country has officially announced today the transformation of its vast retailing chain across the nation. Dubbed ‘Maruti Suzuki Arena’, the new breed of showrooms focusses on providing friendly and comfortable buying experience to the customers with modern ambience.
As part of Transformation 2.0 initiative, Maruti Suzuki Arena is the fourth retailing channel alongside the premium Nexa showrooms, Commercial and rejuvenated True Value outlets. Maruti is clearly keen on enticing more buyers into its fold and the latest product strategy saw vehicles with upmarket appeal being introduced lately. From the beginning of this financial year, it moved the Ciaz C-segment sedan to Nexa before revamping True Value showrooms.
Also Read: Maruti To Set Up 150 New True Value Outlets By March 2018
Maruti says about three-fourth of the buyers surf online about the interested cars before coming to dealerships. The registered customers on the website can enter their mobile numbers in the navigation portal of the Maruti Suzuki Arena and explore entire product details with the help of interactive Product Vision touchscreens. Moreover, the exclusive ‘Personalization Zone’ ensures different combinations of accessories that can be viewed through car configurators.
Also Read: Maruti True Value Outlets Get Brand New Theme Inspired by Nexa
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