Globally, JLR is the fourth largest luxury brand in sales as the company is not able to beat German trio on a straight fight. But in EV segment, Jaguar is the only brand which is taking the fight against Tesla as German brands are still some time away with their products. The company is planning to capitalize on the first mover advantage in EV segment.
JLR announced that the company is going to invest Rs. 1.2 Lakh Crore in next three years and this is the biggest investment of the company in its history as they want to maintain the gap to German manufacturers in EV segment and close down the gap in regular models which are powered by combustion engines.
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One of the areas JLR is focusing are vehicle platform as they have 6 right now and want to reduce it to 3 platform which could be achieved using modular vehicle platform. JLR future small SUV’s will be based on premium transverse architecture and modular longitudinal architecture for EVs. Like German brands, all future products will be developed for combustion engines and electric powertrain which is important for the success of future products.
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The company is focusing on SUV to drive growth moving forward and sales of SUVs will account for 52 percent of the overall luxury space. JLR is also focusing on emerging markets as there are lots of potential to be explored. We can expect this aggressive strategy of JLR to pay off in the next 3-5 years.
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