Datsun India has kicked off the ‘Datsun Experience Zone’, an experiential activity for customers across 360 different locations in 27 cities pan India. This spring season will see four purposely-designed canter experience vans wearing Datsun livery covering the length and breadth of our vast country for delivering a hands-on experience of the Redi-GO small urban hatchback.
The consumer-targetted activity focusses on familiarising the Datsun brand and popularise the Redi-GO. For the first time ever, the customers in these 27 cities can experience the car by taking it out on a test drive while having fun through some entertaining games. The Datsun Experience Zone is aimed at engaging, showcasing and helping consumers to learn about the best-in-class features of the Redi-GO like ground clearance and cabin space at a convenient place.
Also Read: Datsun Redi-Go 1.0L and Redi-Go AMT to be launched in June
The vans will be transformed into a platform for interactions with customers and it will provide space for an emcee to introduce the redi-GO, distribute Datsun brand merchandise, and showcase the redi-GO’s best-in-class features in addition to the chance of playing a special motion sensor driving game with steering control projected on a giant LED wall screen.
The Redi-GO tall hatch entered Indian market back in June 2016. Since then, the Nissan-owned budget brand has managed to sell around 2,000 units averagely every month. Addressing its popularity and to increase sales, Datsun introduced the Sport version of the Redi-GO in limited numbers at the end of September 2016. Last month, Redi-GO helped Nissan to achieve YoY sales increase of 25 percent.
Also Read: Datsun Redi-Go Sport Production Increased by 800 Units
List Of Cities:
North | East | West | South |
Gurugram Jaipur Ajmer Jodhpur Ludhiana Jalandhar Chandigarh | Patna Muzzfarpur Dhanbad Ranchi Bhubneshwar Kolkata Guwahati | Ahmedabad Surat Thane Mumbai Pune Nagpur | Hyderabad Bengaluru Calicut Kochi Trivandrum Coimbatore Chennai |
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