BMW seeks ways to gain a strong foothold in the ongoing worldwide electric mobility transformation and has given a sneak peek into the future of autonomous driving with the iNext vehicle. It is part of the brand’s plans to outsmart Mercedes-Benz in the global luxury car sales.
A highly realistic version of the iNext will be previewed through a concept this year and according to CEO Harald Kruger, more models will follow the footsteps of the iNext. He confirmed at BMW’s annual shareholder meeting that for the first time, the company is combining all key technologies for future mobility.
Also Read: BMW iNEXT Concept To Debut Later This Year
This has come after a few years of playing second-fiddle to Mercedes-Benz in global luxury vehicle sale as the latter brought in a completely revitalised fleet that prompted some of the industry’s best-sellers in the top end of the spectrum.
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Production capacity of zero-emission vehicles is ramping up to meet the stringent regulations prevailing everywhere and is investing a massive 7 billion euros into the manufacturing of new-age vehicles. BMW will also continue to focus on flagship models like the 8-Series to drive growth.
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