Yamaha Focusing On Premium Products For India


Yamaha aims launching bikes and scooters in India with bigger engines; plans to make the country export hub

Yamaha is aiming to increase its market share in the Indian market with new strategy. The Japanese two-wheeler manufacturer has revealed that it wants to focus on bikes and scooters with bigger and more powerful engines. Also, Yamaha aims to make India its export hub for the global markets in order to increase the profitability.

The brand rolled out some commuter products in the country and tried to win hearts of the Indian buyers, but couldn’t achieve the target. Currently the commuter segment is ruled by Hero MotoCorp. Also, demands for the premium two-wheelers have been increasing lately. This has prompted Yamaha to focus on the premium segment, as the brand hopes to grab attention of the young generation buyers who contribute a significantly large part of the total two wheeler sales in the country.

Yamaha Mio S Scooter

Also read: Upcoming Bikes in India in 2018 – 20+ Bikes

Speaking about its future strategy for Indian market, Yamaha has said India being world’s largest two-wheeler market and growing fast, it wants to have an aggressive plan for the domestic market. Alongside focusing on the high end segments, Yamaha will also create new sub-segments in order to grow bigger in India.

As Yamaha says, it is currently working on India-focused big engine bikes that are expected to arrive here soon and also on its export strategy as well. The brand also says that it will focus on scooter segment as a large number of buyers are purchasing scooters instead of motorcycles across the country.


Also read: Upcoming Bikes Under 900cc in India

However, Yamaha didn’t rule out its participation in the mass market segment in future. In that case, we can assume the company will bring some new models in future with fresh design and more technologies to make them appealing among the wide range of mass market two-wheelers available in the country market. While the brand is yet to disclose further details, we can expect to learn more in coming months.
Source: ET