With the Yamaha Mio S, the company aims 3 lakh unit sales per year; it offers some decent features like LED headlamp, answer back system and tubeless tyres
Yamaha Motor announced the launch of the Mio S scooter in the Indonesian market last month. The female oriented scooter offers a sleek and stylish design and the combination of attractive colours with it indeed makes it an eye candy.
The Yamaha Mio S scooter shares its platform with the present day Mio. The body style has been revised and the scooter now offers an ample space on the floor board to offer convenience to the rider. The scooter also gets a LED headlight that is offered for the first time in the Mio series of scooters.
According to Yamaha, the Mio S has been designed primarily for females between the age of 18 to 25 and to meet the needs of those who ‘desire practicality but are sensitive to trends’.
Yamaha Motor launched the Mio series of scooters for the first time in Indonesia back in the year 2003. The scooter gained a lot of attention and became popular in a short span of time. Now, with the new Mio S, Yamaha is looking forward to achieve 3 lakh unit sales per year.
According to Yamaha, India is all set to become its biggest market by the year 2020, courtesy the big size of the marketplace and rapid growth. The company is present in India for over three decades now.
Initially, Yamaha joined hands with the Escorts Group but the partnership did not turned to be a very successful one in the long term. The Japanese manufacturer then tried its luck in the commuter segment that was already dominated by a huge margin by Hero Honda at that time.
Now, in recent times, Yamaha has worked hard on its strategy for India. The Fascino automatic scooter has done wonders for the company and is the best seller for the brand in the respective space.
The company’s 150cc sportsbike R15 is also a hit in the Indian two-wheeler market and rejoiced by this, Yamaha is all set to launch its third generation model, R15 V3.0, within the next three months.