Renault Lodgy sold only 1,640 units since January while the segment leader Maruti Ertiga managed to sell 35,448 units in same timeframe
The MPV segment in global auto market has been suffering from falling sales for quite some time and the trend is clearly visible in India too. It’s not very long ago, when Honda decided to discontinue the Mobilio due to poor sales. As it appears, Renault Lodgy could be the next model following Moblio’s path, as the former is also suffering from declining sales.
Not that the French automaker has indicated anything like discontinuing the Lodgy MPV in India. But, the numbers telling the tale making us assume the worst scenario for the car. In between in the first six months of 2017, Renault managed to sell only 1,640 units of the Lodgy, which means on an average it sold 273 units every month. If we see the month wise data, sales number for the model is steeply falling.
Interestingly, when Honda had to scrap the Mobilio here and Renault Lodgy is suffering from such poor sales; Maruti Suzuki Ertiga has been performing very well. It has sold a total of 35,448 units in the country in first half of 2017 that means on an average it sold 5,908 units every month. In fact, in the first five months the MPV registered sales figures growing every month. However, in June the sales number dropped drastically due to the uncertainty of pricing under the GST.
While in the Indian market, Renault Lodgy is not being able to fetch desired sales result; it was one of the bestselling cars in China last year. The reason behind the poor sales of Lodgy here could be the high demand for SUVs and crossovers. Like the rest of the world, Indian buyers too are showing keen interesting towards SUVs and crossovers and this trend is clearly affecting the other segments like MPV.
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Now under the new tax structure rolled out across the country from 1st July 2017, automakers have slashed the pricing of their offerings and Renault too is not different. The French auto giant has reduced pricing of its cars by up to 7% and the Lodgy has become cheaper by Rs. 25,700 – Rs. 88,600. It is to be seen, if the MPV manages to fight back or not.
Renault Lodgy Gallery