Volvo US records consecutive 15 months growth as the Swedish luxury automaker finished August 2016 strongly by selling 7,682 units
Volvo US has registered a steady growth for 15 consecutive months, with a total of 7,682 units delivered in August, 2016. This also marks an impressive 31% growth over the sales figure in August, 2016. This statistics clearly shows the growing popularity of the Swedish luxury auto brand in the US, and the new XC90 SUV has played a crucial role behind the success of Volvo in US.
The new Volvo XC90 has sold a total of 2,859 units in last month, while the XC60 sold 1,847 units and the S60 sold 1,109 units. Even the all new S90 luxury sedan has already sold 194 units in August 2016. Not only in US, globally also, the Volvo has seen an 8.7% growth in August 2016 compared to the corresponding month last year.
In August 2016, the Swedish luxury auto manufacturer has sold a total of 32,826 units across the world. Among these vehicles, the company sold 7,637 units in China and 7,780 in Western Europe. In January to August sales chart the company has registered 10.1% growth all around the globe with 331,070 units sold in this period.
Meanwhile, Volvo US has taken an unique strategy to promote the all new S90 sedan in the US, which has just started arriving in the dealerships. The new advertising campaign uses American poet Walt Whitman’s ‘Song of The Open Road’, narrated by Josh Brolin. The ad also shows the writer in search of inspiration. About the unique advertisement Volvo US says, Walt Whitman’s simple and beautiful poem can describe the new Scandinavian sedan in best possible way.
Also read: 2016 Volvo XC90 Road Test Review
The all new S90 executive sedan comes available in two different powertrain options – a T5 turbocharged Drive-E engine churning out 250 hp of peak power and a T6 engine kicking out 316 hp of peak power. Volvo’s popularity in US has been driven by not only the stylish premium design, but also superior luxury on offer and, US market is known for keen toward the luxury cars which altogether proved benefitting for the Swedish brand.