Indian cricket team captain Virat Kohli has partnered Ola for #FarakPadtaHai campaign to create awareness on air pollution and encourage shared mobility
The ongoing struggle our nation’s capital has endured in recent past has everything to do with air pollution. With different scheme being suggested to slap down the soaring scale of air impurity, Ola has commenced its campaign called #FarakPadtaHai. Running throughout the year, the fourth iteration, as in the previous three, aims at creating awareness on issues created by congestion and pollution by promoting shared mobility.
Amidst the increased levels of air pollution and smog over the past week in the Delhi-NCR region, the campaign vows to make the Ola Share ride free for first time goers – one day of every week of the year – as part of instigation the people of Delhi to opt for shared mobility. It was kicked off for this year on the World Environment Day, 5th of June, to encourage Delhiites to take up ride hailing services.
Ola has partnered with Indian cricket team skipper, Virat Kohli, this time onwards to battle against the traffic congestion and hazards caused by air pollution. The hometown hero has urged his fellow people, fans and followers to shared mobility solutions like metro trains, buses, and Ola Share through his social media platforms.
The riding sharing company says Share Pass has helped in bringing down the hurdles to trial for Ola Share. It enables an easy way to lock in low, fixed fares on Ola Share rides and has seen phenomenal adoption through the #FarakPadtaHai campaign. Along with the flat fares zones across Delhi-NCR on Ola Share, these steps are aimed at creating a better environment.
Through #FarakPadtaHai, Ola is encouraging more consumers to share resources in an endeavour to reduce the environmental impact. Ola Share can be had at an affordable price of Rs. 35 across Delhi NCR. In addition, a 10-ride Share Pass is available for just Rs. 10 – ensuring easy commute around NCR with shared rides at flat fares.
Besides, Ola is also distributing Spider plant saplings at various metro stations to commuters. They provide many health benefits and is generally used to remove harmful chemicals from the air.