The upcoming Hyundai small car will draw design inspiration from the Grand i10 but has its own uniqueness and is expected to be a VFM package
Hyundai has been strengthening its domestic portfolio in recent years by regularly updating popular vehicles. Since the arrival of the brand new Creta in July 2015, Hyundai is riding on a wave of momentum as it reinvigorated the compact SUV segment and showed its true sales potential.
On the other hand, the Creta is one of the vehicles that has pushed other manufacturers to delve deep on their forthcoming products and predominantly they are preferring to launch SUVs and crossovers in recent times, sticking by the buyers’ affinity towards the space.
Last August, the Korean carmaker launched the latest generation Verna and it took the midsize sedan segment by storm. Hyundai was not silent in 2018 as well as the Elite i20 received a facelift at the Auto Expo before the arrival of mid-life updates on the Creta.
Glancing over the three recent launches, it is easy to say that the success formula for Hyundai lies in the way they are positioned in the market. The Elite i20 kick started the premium hatchback segment as much as Creta lured buyers with its big range of offering, while the Verna’s aggressive price bracket and stylish exterior put on a worthy show.
Both Hyundai and Maruti Suzuki are looking to make the most out of the entry-level segments again. Although the affordable segments contribute to major market share for too long, the customer attraction towards premium vehicles has taken the toll on small volume-based models.
Hyundai will likely be introducing its all-new small car towards the end of this year. It could revive the Santro name or carry a different nameplate and is expected to pose a threat to the likes of Renault Kwid and Tata Tiago. It should be positioned below the Grand i10 in the Rs. 3.5-6 lakh range and could act as a replacement to the ageing Eon.
Judging by the spy pictures, the upcoming small car will draw design inspiration from the Grand i10 but has its own uniqueness. It could measure about the size of the Renault Kwid and will boast top-notch features like touchscreen infotainment system and a brimmed safety package. It will target the first-time buyers with a VFM package and infuse a breath of fresh air into the segment.