Ferrari is ready to enter the SUV market in 2020 with Lamborghini Urus challenging FX16; planning an electric supercar to challenge Tesla
Ferrari gearing to throw tough challenge to the Lamborghini Urus with its upcoming SUV that is codenamed as FX16. The SUV is expected to launch in 2020 and FCA boss Sergio Marchionne claims that this is going to be the fastest SUV in the world upon arrival. Despite being known as the maker of exotic supercars, Ferrari is now ready to penetrate the highly in demand and highly profitable SUV market.
Interestingly, in recent times we have seen several luxury cars manufacturers entered this segment that weren’t usually known as SUV manufacturers. The Bentley Bentayga, Maserati Levante, Lamborghini Urus are the names in the list and Ferrari is all set to enlist its FX18 in the lineup.
This car is expected to come bearing typical Ferrari styling elements and it will surely bring the racing gene that all the models from the Italian brand carry. Therefore, this model will surely come bearing exclusivity. However, the brand is yet to reveal further details about it.
What’s more interesting is that Ferrari is working on an electric supercar that will target Tesla. Just a few days ago FCA CEO Sergio Marchionne expressed his displeasure for the electric powertrains and now it seems he has changed mind. Clearly Ferrari’s latest strategy for electric supercar is reflecting Marchionne’s suggestion for the automakers to be innovative or die.
While the high end electric car market is currently being dominated by Tesla with its products like Model S, Model X and the most affordable car from the brand Model 3, Ferrari’s upcoming electric supercar will give the Italian brand a chance to compete with Elon Musk’s company.
While details about the upcoming electric supercar from the brand is yet to be divulged, we can expect it to carry the racing DNA like any other Ferrari models. Also, there would be significant power and torque output available from the car along with an impressive running range, which is certainly going to decide the fate of the car. Apart from that, there would be loads of high end technologies as well.