The launch timeline was revealed by CEO of UM Lohia Two Wheelers, Rajeev Mishra, as September has been reported as the month of Duty 230’s market entry
UM is preparing to introduce the Duty 230 in the Indian market by this festive season and September is earmarked as the probable month of launch on the internet. Having made domestic debut at the 2018 Auto Expo in February, it is squarely aimed at the highly popular Royal Enfield 350 series.
The Classic 350 rival will sit at the base of the brand’s local fleet and will be priced affordably. The Duty S will be the entry-level model with a price tag of around Rs. 1.10 lakh while the Duty Ace will be the more expensive at around Rs. 1.30 lakh (both prices, ex-showroom).
The launch timeline was revealed by CEO of UM Lohia Two Wheelers, Rajeev Mishra, as September has been reported as the month of its market entry. Ahead of the Duty 230’s arrival, UM will be adding two more models to the Renegade range with 279 cc fuel injected liquid cooled engine.
The UM Duty 230, on the other hand, uses a 230 cc air-cooled engine with 18 bhp peak power. It has a completely different look when compared to the Renegade series and reminds more of the Royal Enfield Thunderbird. It features round-shaped headlamps, slim fuel tank, wide handlebars and lowly positioned rider seat and single-pod instrument cluster.
Other significant features are well-cushioned pillion seat, compact taillight unit, sporty wheels wrapped in meaty rubber, disc brakes, conventional suspension units, etc. UM is also gearing up to launch high capacity motorcycles in India at 450 cc and 650 cc capacities to rival entry-level Harley-Davidson and Triumph models.