In FY2018-19, TVS sold 31,36,532 units with YoY sales growth of just over 9 per cent to finish ahead of Bajaj and Royal Enfield in third position
The two-wheeler industry has been witnessing fall in margins due to a number of reasons hampering sales and in the final month of the financial year 2018-19, it was reflected in the overall volumes. The top three manufacturers endured massive sales drop as Hero MotoCorp lead from TVS and Honda.
Hero MotoCorp saw sales slump of 21.5 per cent last month as 5,53,302 units were sold against 7,04,874 units in the corresponding month in 2018. TVS Motor Company managed to overtake Honda this time around to everyone’s surprise as 2,47,710 units were sold against 2,22,325 units of the Japanese brand.
While TVS did post 6.6 per cent sales decrease, Honda met with a shocker of a month as the volumes reduced by 46.7 per cent compared to March 2018. The difference between TVS and Honda stood at 25,385 units and retailing 1,95,055 less compared to the same time last year was even more perturbing.
|Two Wheeler Brands||No. Of Units In March 2019|
Despite finishing behind TVS and Honda, Bajaj Auto registered 38.5 per cent YoY sales growth as 2,20,213 units were retailed against 1,58,987 units. Considering the financial year as a whole, Bajaj could not outsell Hero, Honda and TVS (in that order) despite recording 28.7 per cent sales increase.
With 31,36,532 units between April 2018 and March 2019, TVS had an auspicious time with over 9 per cent YoY growth when Hero and Honda managed only 3.12 and -4.41 per cent respectively. Along with the regular top-sellers Apache series and Jupiter scooter, TVS’ consistency was rewarded with Radeon 110 commuter and Ntorq 125 contributing by a big amount last fiscal.
In March 2019, Yamaha ended up fifth behind Bajaj with 72,676 units at 10.2 per cent growth while Suzuki continued its good run of form in recent months by garnering 58,696 units at 25.3 per cent volume jump. Due to the increase in popularity of the Access 125, Suzuki sold 6,68,787 units in FY2019 with highest growth for any volume brand at 33.44 per cent.