TVS Ntorq Beats Honda Grazia Commendably – 2018 Sales Analysis

honda grazia vs tvs ntorq sales

TVS sold 1,97,921 units of Ntorq compared to 1,77,255 units of Honda Grazia in the last 12 months and the latter is also facing stiff competition from new rivals

Honda introduced Grazia towards the end of 2017 and it was the first scooter to come with features like LED headlamps. The sales of the scooter were really good in the initial phase and then TVS launched the Ntorq in February 2018. Then the ding dong battle between both models started as Ntorq began to eat into the sales of Grazia.

We are comparing the sales of Ntorq and Grazia in the last 12 months. TVS sold 8,309 units in the first month and at the same time, Honda has managed to sell 23,620 units. In March, TVS improved slightly as the Ntorq sales crossed 10K mark for the first time and Grazia sales dropped to 16K in the same period.

Then in April, Honda sold more than 25,000 units of Grazia while TVS crossed the 12K mark. In June, the sales of Grazia dropped by nearly 50 per cent, which helped the Ntorq to beat Grazia for the first time as TVS sold more than 14,000 units of Ntorq. But Honda took back the crown from TVS in the next month as Grazia again crossed 20K mark.

1 lakh ntorq sold

 

Since July 2018, the momentum started to shift as sales again dropped for Grazia and Ntorq took back the top position. In September and October, the Grazia again posted negative growth while Ntorq sales began to rise and scooter crossed 20K mark for the first time in September. In November, TVS sold three times more Ntorq than Grazia.

Month TVS Ntorq Honda Grazia
February 2018 8,309 23,620
March 2018 11,500 16,481
April 2018 12,145 25,949
May 2018 14,695 12,068
June 2018 17,203 21,432
July 2018 18,278 17,147
August 2018 18,024 15,375
September 2018 20,820 13,001
October 2018 23,600 10,779
November 2018 20,715 6,467
December 2018 16,796 6,568
January 2019 15,836 8,368
Total 1,97,921 1,77,255

In December and January, sales of Grazia has improved slightly but the sales difference between Ntorq and Grazia is high as the latter is struggling to keep the fourth position in 125 cc segment because of competition from recently launched Suzuki Burgman Street 125 and Hero Destini has already passed the Grazia.

In the last 12 months, TVS sold 1,97,921 units of Ntorq compared to 1,77,255 units of Grazia in the same period. Even though both scooters are powered by 125 cc engines, the Ntorq offers more punch and performance. TVS has also introduced advanced features like Bluetooth connectivity in Ntorq which attracts more youngsters.