The Apache was first launched in 2005 as a 150 cc motorcycle, but the turnaround for the brand happened with the introduction of Apache RTR 160
TVS officially announced that Apache series sales crossed 3 million units. The Apache was first launched in 2005 as a 150 cc motorcycle to compete against Bajaj Pulsar, but the turn around for the brand happened with the introduction of Apache RTR 160 as it was completely different from the original model and had more performance along with killer looks.
Then the company followed up with Apache RTR 180 and the Apache series became the second best selling performance motorcycle in the country. But the cult fans had to wait longer for a bigger Apache as the RTR 200 4V was introduced in 2016. TVS officially announced its partnership with BMW Motorrad.
The first TVS product to come out of this partnership was the Apache RR 310, which took the brand to new heights. The Apache was also the first motorcycle in entry-level performance segment to come with dual channel ABS system. The latest model to join the lineup is new Apache RTR 160 4V.
The Apache series includes RTR 160, RTR 160 4V, RTR 180, RTR 200 4V and RR 310. TVS has created a series of experiential initiatives for Apache customers exclusively like Apache Racing Experience (ARE) which is a platform for Apache owners to get an experience of racing DNA in their bikes under the guidance of National Road Racing Champions from TVS.
The TVS Apache Owners Group (AOG) is another platform for customers to share their experience and passion with fellow enthusiasts. AOG has conducted rides in 33 cities with the participation of over 3,000 customers. TVS also conducts performance shows such as Apache Pro Performance (APP).
The Apache series has also won J.D Power Survey, four years in a row. TVS is planning to expand the Apache lineup with more models in future. The Apache RR 310 is powered by 312 cc single cylinder engine producing 34 PS and 28 Nm. This engine is mated to a 6-speed gearbox and top speed is 160 kph.