Triumph will focus on 250cc-700cc segment under its partnership with Bajaj Auto; first middleweight category product likely to launch in 2020
British motorcycle manufacturer Triumph is dreaming big for Indian market. The motorcycle maker is gearing up for its partnership with Bajaj Auto. The British marquee believes this partnership will help it to grow bigger globally. It hopes to double the global sales and India could become the biggest market for the brand, thanks to this partnership.
In its association with Bajaj, Triumph is expected to develop motorcycles in the 250cc-700cc category for the Indian market and the first product spawned out of the tie up is expected to be launched in 2020. In the global market, Triumph will focus on the 700cc plus segment. The middleweight category motorcycle segment is growing fast and Bajaj-Triumph is aiming to grab a sizeable stake in that category.
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While Bajaj has a strong hold in the sub-400 cc category, Triumph comes with its huge experience in bigger engine powered machines. Under their partnership, Bajaj and Triumph will share the technologies, powertrains and components. This way, we can expect a range of exciting and high performance, powered motorcycles to arrive in domestic market in coming years.
In the middleweight category segment, around 8.5 lakh units of motorcycles are likely to be sold in the country by 2020 per annum. This segment is experiencing an annual growth of around 25%, which is pretty encouraging for both Triumph and Bajaj, considering the future of their partnership. Triumph is also preparing to increase the localisation of its products in the country to sell them at competitive pricing in order to grab bigger market share. It intends to assemble 90% of its portfolio in the country by mid 2018.
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India currently contributes to only 2% of Triumph’s total sales around the world. Among 64,300 units sold globally by the British marquee, an average of around 1,200 units are being sold in India. The company is very ambitious to increase the domestic annual sales number up to 100,000 units, under its partnership with Bajaj. However, this significant sales hike will certainly take time.
Source: ET Auto