Toyota is riding high on premium cars in India that it sells worldwide. The Camry, Innova, Fortuner are all blockbuster cars in India as well as aboard. However, the attempt small car thought they could crack the market, but they couldn’t. Indian consumer is officially the most demanding customer in the entire world, he wants everything, at a value for money quotient, something Toyota doesn’t do easily. Toyota interiors are known to be plain and on the other side of luxurious, well, almost. Hence one of the reason despite being extremely practical and efficient the cars plain vanilla styling inside out did not help the company. However, Liva and Etios did not find much customers, but it found some one else who bought it happily, fleet owners.
To spice things up now,like any other manufacturer though, Toyota has made another attempt to make things work by introducing a segment, very MINI like approach and launched dual color Liva hatchback in the country at around the same price tag as before. Toyota has launched a lot of editions and proper hardcore stuff such as Cross version, which was lauded for its well lauded thoughts on the car, the car which was more popular than the car who started this segment.
Toyota has also made dual airbags standard on all variants of the Liva as well. Liva also comes with Toyota’s best warranty plan of 3 years of 100,000 kms. Petrol engine makes 82 BHP from its 1.2l motor and 1.4 Diesel engines makes 68 BHP. New Liva is priced at Rs. 5.76 lakhs (petrol variant) and Rs. 6.79 lakhs (diesel variant), ex-showroom Delhi.
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