Toyota is World’s Most Valuable Automotive Brand

Toyota C-HR Concept-4

Toyota is world’s most valuable automotive brand with $28.6 billion; BMW and Mercedes retained second and third spots respectively

Toyota has retained its title of most valuable automotive brand in the world consecutively for the fourth year. In the study conducted by WPP and Kantar Millward Brown, Toyota has ranked at the top among the automotive brands with a value of $28.6 billion. Second and third spot are held by German auto giants BMW and Mercedes-Benz.

Both the BMW and Mercedes-Benz were at the second and third places last year and this year too they retained the same positions. BMW has a value of $24.5 billion and Mercedes-Benz has valuation of $23.5 billion. However, the differences between these two brands have been narrowed this year, as BMW declined by 8%. On the other hand, Mercedes-Benz climbed 4%.

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It seems that next year BMW and Mercedes-Benz could share the same spot next year, if the trend continues. American EV manufacturer Tesla made a giant leap as it has shot up by 32% and rocketed to 8th place with a valuation of $5.8 billion. The upcoming Model 3 compact sedan has played a crucial role behind this success of Tesla. Among other brands are the Ford, Honda, Nissan and Audi positioned at 4th, 5th, 6th and 7th positions respectively.

Despite being on the top, Toyota’s value has decreased by 3%due to the tough currency challenges, increased amount of investment and higher labour costs as well. Among the other global automobile brands, Tata Motors owned British marquee Land Rover has seen its value increasing by 17%, while Volkswagen owned Porsche’s value too has increased by 16%.

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Currently, Land Rover is positioned at the 9th spot with a valuation of $5.5 billion and Porsche is positioned at the 10th spot with a value of $5.1 billion. The BrandZ report is an annual report that reveals the top 100 most valuable brands in the world containing companies from various sectors. The brand values of these companies are decided by analysing the brand perception and financial data of past one year.