Toyota is No 1 mass market brand with Nissan at second position while Honda, Hyundai and Mahindra in top five sales satisfying mass market brands
Toyota Kirloskar Motors has been ranked as the number one mass market brand in terms of sales satisfaction, according to J.D Power 2016 India Sales Satisfaction Index (SSI). The Japanese brand has come up with highest ranking with a score of 838, among a total of 12 mass market brands in the country. At the second position is another Japanese brand Nissan with 831 point, and at third position are Honda, Hyundai and Mahindra with 815 points each.
The study shows some interesting facts of the rapidly changing Indian automobile market scenario. It shows that, compared to 17% customers in 2015, a whopping 37% customers in 2016 has experienced problems with the small selection of models in the country. Also the sales persons have faced difficulties answering the queries of the customers.
This significant change tells, how faster the Indian automobile market is growing, as the number has increased more than double in just one year. Also the study reveals, compared to the customer needs, the Indian market is quite ill equipped in terms of number of models, knowledge of sales persons etc. 17% customers say, that they faced pressure from the dealers, while this number was 10% last year. Majority of these 17% customers are first time buyers.
Internet is playing a very crucial role while new customers are purchasing vehicles. The study shows, more than one third of the total buyers opt for internet before opting to buy vehicles. The number stays at 34% in this year compared to 28% in last year. The social media and blogs are playing a source of information for them, as 24% buyers say they use social media platforms to gather informations about the vehicles before purchase, this number was only 8% in last year.
The study has been done keeping several critical factors in mind, which include dealer reputation, waiting period, test drive facility, brand loyalty, sales satisfaction etc. The 2016 India Sales Satisfaction Index (SSI) study has been done on 7,604 vehicle owners who bought vehicles in between September, 2015 to April, 2016 based in 30 cities across India.