Toyota registered 2% sales hike this year compared to previous year; hopes even higher retail number in 2018
Japanese auto giant Toyota has sold 10.35 million vehicles around the world in 2017. This marks 2% increase in the auto major’s sales number compared to 2016. Also, the brand hopes to post even higher retail number in 2018. With this, Toyota is very close to the total number of vehicles sold by the Volkswagen Ag that was the number of vehicle selling brand last year.
In 2016, Volkswagen AG recorded 10.3 million vehicle sales that put it ahead of Toyota and general Motors. In the same year, Toyota registered 10.2 million vehicle sales across the world. Now, the brand is expecting to reach 10.49 mark in 2018. However, Toyota also says that it is not keen to chase the pole position in global vehicle sales chart as it would be unhealthy for the automaker.
Also read: Expected Upcoming Toyota Cars in 2018
Speaking about other auto manufacturers, Nissan reported very impressive sales result in the first half of 2017, but later it ran into problem due to the vehicle inspection scam. Due to this, the Japanese auto major had to initiate a massive recall program across Japan. This scandal has dented the brand’s sales figure in the second half of the year.
Speaking about Toyota, it has experienced 10% sales growth in its home country, while the global sales of the brand grew by 1% this year. This comes as a surprise to the automaker, as it hoped to see a 5% sales decline in Japan in 2018.
Also read: India-Bound 2018 Toyota Vios Scores Five Stars In ASEAN NCAP Crash Tests
Toyota is now expecting to see higher competition in several global markets including India. Apart from that, the brand is aiming to strengthen its portfolio here with new models. As we reported, the brand is gearing up to launch some spectacular new models and all these will bring premiumness to the portfolio under the brand’s fresh strategy to focus on upmarket products instead of mass market models.
The brand is preparing to bring the new products like Vios, C-HR, Toyota Rush, Avanza etc. So far, it is clear that it wants to strengthen its grip in the UV segment with more new products that will appeal to different type of customers.