Toyota February 2019 Sales Analysis – Innova, Fortuner Still The Major Contributor

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Toyota sold 6,634 units of Innova Crysta as against 6,127 units last month with YoY sales increase of 8 per cent

Toyota Kirloskar Motor sold a total of 11,760 units in February 2019 at a marginal YoY sales decline of 1 percent. As has been the case, Toyota’s sales was primarily driven by Innova Crysta, followed by the Fortuner and Etios. The Japanese manufacturer kicked off 2019 by launching the new generation Camry Hybrid and it has paid dividends as 41 units were retailed at 32 percent YoY increase.

The company is expected to continue the sales momentum with the Camry hybrid. The Innova Crysta that accounted for more than half of the brand’s sales garnered 6,634 units as against 6,127 units compared to the same month last year. Apart from the Innova Crysta and Camry, all others models posted negative YoY growth with Corolla taking the biggest brunt at 49 percent.

Only 197 units of Corolla were retailed last month against 384 units in February 2018. The Fortuner has seen new rivals in the form of Mahindra Alturas G4, facelifted Isuzu MU-X and Endeavour in the last few months, and it had to make do with 11 percent sales drop resultantly as 1,738 units were sold against 1,961 in the corresponding month in 2018.

S.NoToyota Car Sales February 2019No. Of Units Sold
1.Toyota Innova Crysta6,634
2.Toyota Fortuner1,738
3.Toyota Etios1,682
4.Toyota Liva & Cross1,102
5.Toyota Yaris350
6.Toyota Corolla Altis197
7.Toyota Camry41
8.Toyota Land Cruiser14
9.Toyota Prado2

With 1,682 units, the Etios registered 18 percent sales decline while Liva and Etios Cross combined to gather 1,102 units at 15 percent fall. The Yaris, on the other hand, did not get off well ever since it went on sale in April 2018 and in February 2019 only 350 units were sold. The C-segment for sedan has seen decreasing demand in recent months as customers are opting to buy SUVs instead.

In the high end of the scale, Toyota sold 14 Land Cruisers and 2 Prados last month. Toyota is relying on the rebadged Baleno and Vitara Brezza for the much-need volume boost. Supplied by Maruti Suzuki and worked up with cosmetic changes, the Toyota badged Baleno will enter the domestic market in the coming months – most likely in the third quarter of 2019.

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The rebadged Vitara Brezza is highly expected to go on sale next year. In return, Toyota will be supplying Maruti Suzuki with Corolla and it will undergo a similar treatment. Toyota’s partnership with Suzuki could bear fruit in the coming years as far as electric mobility is concerned.