Toyota C-HR In India: Why Toyota’s Most Exciting Car Can Be The Segment Leader?

ch-r concept

Toyota C-HR has been seen testing in India and there are strong chances of the product launching in India, here’s why it can become the segment leader in India

Toyota, the automotive giant has been present in India for a long time now. With the successful products like the Innova Crysta and the Fortuner, Toyota is very well-poised in the Indian market as a manufacturer and has a wide range of products.

Recently, Toyota entered the mid-size sedan segment with the launch of the Yaris. However, the Japanese company is still missing on big time in the segments popular segments like compact SUV, where products like Hyundai Creta and Jeep Compass are bringing in a good number on the sales chart.

The segment is becoming populated with the products from various manufacturers and soon manufacturers like Nissan and Tata would launch their products in the growing segment. Toyota being a global manufacturer also has a product that will fit perfectly in the segment and it has been caught testing in India too.

However, there has been no confirmation on the launch of the same. The product is the Toyota C-HR, which stands for Coupe-High Rider. The C-HR is not exactly an SUV but it is a crossover like the S-Cross and the Renault Captur. The vehicle is already on sale in many international markets and Toyota has been testing the product in the Indian market too.


India-Bound Toyota CH-R SUV GIIAS 2018

Why it can be a segment leader? Well, for starters, the C-HR is one of the sharpest looking vehicles from the Toyota family. It gets extremely curvy body design with sharp front and rear end. Even though it is a four-door vehicle, the rear doors have been designed to integrate with the body and give it a two-door look.

It also gets a busybody design with deep creases on the bonnet lid and the body. The ASEAN-spec C-HR is already available in Thailand and it is quite popular in the market. It gets a layered front bumper with aggressive air dams. The headlamp is neatly designed to merge with the grille and give it a big grille feel.

The wheel arches are well-pronounced and the vehicle has been designed to incorporate SUV DNA. The sharp-looking C-HR also gets dual-tone body paint with the A-Pillar and B-Pillar painted in black while the thick D-Pillar painted in the contrasting colour, giving it a floating roof effect. No doubt that there are good looking cars in the segment but the C-HR looks very sharp and modern.



The sharp design of the exterior continues on the inside of the vehicle. It gets a driver-biased dashboard with a floating-type touchscreen infotainment system in the middle. The screen is tilted towards the driver all the all the controllers in the middle are slightly turned towards the driver. The dashboard gets a thick blue coloured insert that dissects the dashboard into two. The blue colour is only available with the hybrid model and the regular models get a solid beige colour line dissecting through the all-black dashboard.

The safety-net includes a 10-airbags system, ABS+EBD and other high-end features like blind spot warning. If at all Toyota launches the C-HR in India, it is expected to get a lot of segment-first features like the Yaris. We can expect a lot of ground-breaking features in the C-HR too.


Toyota is known for its world-class engine reliability and the C-HR would not be different. The Thailand market gets the 1.8-litre engine that produces a maximum of 97 Bhp and 142 Nm. There is also a hybrid version that offers an extremely good fuel efficiency too. The C-HR caught testing in India is a hybrid version and Toyota is expected to launch the same.

Why would be a huge success in India?

Toyota has a lot of brand-value in the Indian market. The trust level built by Toyota over the years shows in the products like the Innova Crysta and the Fortuner. Even if Toyota charges a premium amount for the C-HR, it can bring in a lot of numbers, just like the Innova Crysta does.

The C-HR also looks like an extremely premium product and with the hybrid system in place, the fuel efficiency would be guaranteed too. The C-HR is based on the TNGA platform that also underpins the next-generation Camry, which is expected to launch in India soon. There are strong chances that the C-HR would be launched in India and would dominate the segment strongly!