Toyota CH R Has Style And Charisma To Be Next Big Thing In India

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Toyota C HR is expected to be offered in India with hybrid powertrain and lure customers with its sporty crossover appeal and premium features

The C-HR crossover will introduce a new styling direction we have not seen from Toyota yet in India and that plays a major factor considering the premium brand appeal it has among customers. But there are several other elements that make the C-HR a force to be reckoned with when it goes on sale and here we explain all of them:

High Quality Interior:

The Nissan Juke, Mazda CX-3 and Honda HR-V rival made its global debut as a concept at the 2016 Geneva Motor Show before entering Australia and ASEAN markets. In most countries, it is slotted between Auris Touring Sports and RAV4. Vowing to have class-leading cabin quality, the Toyota C-HR has an eight-inch touchscreen infotainment system, with Touch 2 Multimedia connectivity, fitted at the centre stack angled towards the driver.

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The console is slightly angled with switches resembling the diamond motif shape of the exterior. The diamond theme is found on the headliner, dials and the door trim pattern as well. The piano black finish and satin silver touches with colour illumination elevate the premium feel and the material quality, shape and texture are equally top-notch.

Brimmed Features:

The features list boasts automatic high beam, forward collision assist, autonomous emergency braking, adaptive cruise control and lane departure alert with steering control, 18-inch alloy wheels, 576W nine-speaker JBL audio and other Toyota Safety Sense systems in global markets.

The front seats are sleek with supportive lower portion and large supporting armrest. Built on the modular TNGA (Toyota New Global Architecture) platform, the C-HR is longer, wider and lower than the Honda HR-V enabling more cabin room. Toyota says the bold design represent the determination of the Japanese brand with an intriguing yet futuristic stance backed up by wide range of powertrain options.

Hybrid Technology:

Toyota is selling more of the C-HR hybrids in Europe that helped the brand to improve its alternative powertrain sales. The crossover plays a major role in Toyota’s aim of achieving half of its global sales to be hybrid models by the end of this decade.

The C-HR gets powered by a 1.2-litre turbo petrol engine good enough to produce 115 hp and 185 Nm, and on the top-spec models use the India-bound 1.8-litre motor with hybrid technology pushing out 122 hp. The bigger mill borrowed from Prius emits CO2 less than 90 grams per km. The six-speed manual transmission is standard and the CVT automatic is optional while the power is sent to either front or all four wheels.

Top Sales Driver:

The sporty crossover achieved a new feat in Japan last year when it registered 1,17,299 unit sales in 2017 and became the best-selling SUV in the market. It is one of the prominent sales driver for Toyota worldwide and considering the popularity of premium SUVs and crossovers, it could fit the bill perfectly in India.

Could Be Breakthrough Premium Crossover:

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The C-HR has long been speculated to enter India and it was spotted for the first time last week, fuelling possible launch timeline rumours. It is expected to be launched towards the end of this decade and may not use the range-topping 2.0-litre petrol four-cylinder motor with CVT available in select markets making 142 hp.

It is expected to compete against the likes of top-end variants of Jeep Compass, upcoming Honda CR-V and Hyundai Tucson in the Rs. 23-27 lakh price bracket. It will be the second product based on TNGA platform following the latest Corolla. It is more likely to be successful considering the brand perception and good sales figures of premium vehicles such as Innova Crysta and Fortuner premium.