Tiago hatchback has been the best-seller for Tata Motors ever since it graced Indian market in April 2016 and played a pivotal role in the brand’s comeback
Tata Tiago is one of the consistently selling cars in the domestic market apart from the big guns from Maruti Suzuki and Hyundai, and underlining its popularity in the affordable space, the hatchback has achieved a new feat. Last month, the homegrown automaker has managed to retail 9,277 units of Tiago – marking its highest ever sales in a single month.
The Tiago has played a significant role in the brand’s recent successes. Aided by the recent crop of vehicles born out of the Impact design philosophy, Tata Motors has its eyes firmly set on achieving third position among manufacturers in volume sales, and the monthly sales charts have showed every signs of it. The company overtook Mahindra and Honda a few times already this year in monthly sales and at times even outgrew the industry.
The Mumbai-HQed JLR owner says the range-topping XZ is the highest-selling grade on Tiago. Utilising its popularity among customers and the new brand perception, Tata launched the cross-hatch variant called NRG. Termed the ‘Urban Toughroader’, it is priced competitively at Rs. 5.49 lakh for petrol and Rs. 6.31 lakh for diesel variant (both prices, ex-showroom).
The Tata Tiago NRG is expected to further boost the sales of the range and just in the last one year, the regular hatchback has managed to average well over 8,000 units. One of the main reasons for Tiago setting its highest ever sales record was the increased interest among buyers ahead of the festive season. The Tiago’s overall sales figure stands at over 1.7 lakh units thus far.
More than 50 percent of the Tiago owners are less than 35 years of age and sticking by the latest trend, the petrol variant has contributed to 80 percent of its overall sales in August 2018. It is powered by a 1.2-litre DOHC Revotron petrol engine with lightweight all-aluminium construction and variable cam timing for intake.
The three-cylinder unit produces 85 PS at 6,000 rpm and 114 Nm of torque at 3,500 rpm, and is mated to a five speed manual transmission or an AMT. The 1.05-litre three-cylinder Revotorq diesel, on the other hand, develops 70 PS maximum power at 4,000 rpm and 140 Nm of peak torque between 1,800 and 3,000 rpm. It is connected with a five-speed manual only.
The impressive claimed diesel mileage is 27.28 kmpl while the petrol MT and AMT has similar economy of 23.84 kmpl. Tata is not settling down with Tiago just yet as the performance-based JTP variant is waiting to be launched during this festive season and it shares the more powerful 1.2-litre turbocharged petrol engine making 110 PS and 150 Nm with the upcoming Tigor JTP. An electric version of the Tiago is also in the pipeline in the near future.