‘DurAlloy Wheels’ On Tata Tiago NRG Are Just Steel Rims, Owners Angry

Tata Tiago NRG Are Just Steel Rims

Owners of Tata Tiago NRG have discovered that the ‘DurAlloy’ wheels of their cars are actually steel rims that were promoted in a way that they looked like alloy units

As per some tweets that have come into focus, owners of the Tata Tiago NRG have found out that the DurAlloy wheels of their cars are simply steel rims that have been made to look like proper alloy wheels.

In an uproar of sorts, these owners of Tata Tiago NRG have even questioned Tata Motors about this rather clever marketing tactics. Actually, we feel there is nothing wrong about having a well-made plastic wheel cover that can make the steel wheel look like an alloy rim.

However, what’s wrong that the owners of the Tata Tiago NRG seem to have been kept in the dark as they have believed that their cars came with alloy wheels. Tata Motors has clearly played a clever marketing trick by calling steel wheels with wheel caps as “DurAlloy wheels”. This is simply taking customers for a ride.

Taking to social media to vent out his frustration, Arun Barathi, an owner of a Tata Tiago NRG who found out about these wheels, wrote –

Took delivery of Tata Tiago NRG diesel vehicle few days ago. Promotion for Tiago NRG was very impressive and one of the features which was very attractive is the alloy wheels.

It has been 2 days since I’m driving this brand new Tiago NRG and to my surprise today i noticed that it not an alloy wheel as specified and it’s just a wheel cap which is made to look like alloy wheel. The wheel rim is designed thin and in such a way that it perfectly hidden beyond the wheel cup and i feel totally disappointed and being cheated.

tata tiago nrg wheels

Meanwhile, here’s a screenshot of an earlier advertisement by Tata Motors of the DurAlloy wheels of the Tata Tiago NRG –tata tiago nrg duralloy wheels

We feel that this is clearly very cunning and deceptive on Tata Motors’ part They should clearly mention, like every other manufacturer, that they are simply offering steel wheels with wheel caps. In fact, unless this ‘DurAlloy’ of the Tata Tiago NRG is some sort of special steel that is stronger, these wheels could be more prone to bending than the conventional steel wheels. We are highly critical of this marketing tactic by Tata Motors.