Tata Motors is expected to sell 2.5 lakh units of PVs and 6 lakh units of CVs by the end of next FY. The company has planned to launch new models to continue sales growth
Tata Motors is currently on a comeback path as the company is finally registering positive sales every month thanks to newer models. The turn around for the Indian manufacturer in PV segment started with the introduction of Tiago which is the highest selling vehicle for the company in India. Then the company followed up with Hexa as a replacement for aging Aria.
Tata Motors was the first company to introduce compact sedan in Indian market but they didn’t get the first mover advantage as Maruti introduced Dzire and rest is history. But Tata Motors didn’t give up as they introduced Tigo which is the third attempt in Compact Sedan segment. The Tigor is popular among customers for its design and features.
Finally, Tata Motors entered compact SUV segment in India with the launch of Nexon. Like its sibling, the Nexon is also popular for its design and the company has come a long way in build quality. The company has managed to get the confidence back from customers, which they lost with some below par models and this hampered reputation of the brand also.
The Tiago is always featured in the top 10 sales chart of most of the months and Nexon is selling close to 5000 units each month. The company was struggling to meet the demand of customers as they had supply issues which reduced the output. But Tata Motors has managed to solve the problems and the plants are working in full swing to meet the demand.
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The CV business is also rising for Tata Motors with new Ultra range and other models bringing numbers. The company is expecting the Ultra range output to be above 80,000 units which is 50 percent more than last year. The entry level small commercial products like Ace range are also expected to rise by 15 percent.
Overall, Tata Motors is expected to sell 2.5 lakh units of PVs and 6 lakh units of CVs by the end of next FY. The company has earned close to Rs.2000 crore last fiscal year and this money will put for developing new products and improving current range. The company call next strategy as Turnaround 2.0 for FY 19. The coming years are expected to bring back glory days of Tata Motors back and this will benefit JLR also as we could see more innovative products from them also.