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Tata Motors’ three-pronged aggressive business strategy is paying off; experiences positive growth in both PV and CV segments

Tata Motors is experience positive sales growth in both passenger and commercial vehicle segments with its new aggressive business strategy. The homegrown automobile group has posted net profit of Rs. 2,502 crore in second quarter of current financial year, registering a massive 195% growth compared to same period in last fiscal.

Tata Motors owned British luxury automaker Jaguar Land Rover too experienced profit in its domestic business. Overall, Tata Motors has been able to increase 5% market share in both the passenger and commercial vehicle segments with its three-pronged aggressive strategy. In the passenger vehicle segment, it has seen sales grew by 14.4% and in the commercial vehicle segment sales increased by 13.8%.

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As Tata Motors claims, new products with advanced technologies, fresh design and new efficient powertrains have played crucial role in enhancing the brand’s growth in passenger car segment. Speaking about its new products, Tiago, Tigor, Hexa and Nexon all have garnered very good response in the domestic market. The Tiago has become Tata Motors’ bestselling product in the PV segment, while newly introduced Nexon compact SUV has become the company’s second bestselling model.

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Tata Motors is bringing some exciting products with new design called Impact. Apart from that, the new range of powerful and efficient Revotron petrol and Revotorq diesel engines are also helping the new models to become attractive, while the upmarket global standard features on offer are playing crucial role in garnering interest of the domestic buyers.

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As the homegrown brand put it, after a challenger first quarter in this fiscal, it has been able to demonstrate impressive sales with month-on-month growth. Alongside new products, its customer-centric initiatives have also helped the company to grow. Inspired by the recent success, Tata hopes to grow further in coming days and upcoming products from the brand with premium stance will play key role in that strategy.

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Mainak Das
Love for cars and bikes started with collecting die-cast models in childhood. Love to take getaway road trips. Travel fanatic. Apart from being an automobile journalist, I am very passionate about travel photography and story books. I dream to take wild and long road trips to the remotest and furthest corners of the country and beyond.