Tata Motors is going to expand its presence by adding 100 new dealerships by the end of this year to improve its reach across small cities
The Indica maker is currently on a come back path after lots of failed products. The introduction of Tiago was the turning point for the company as the hatchback comes with good styling, lots of features, and good engine options at an affordable price tag. The Tiago was one of the most improved car of Tata Motors till its launch and the perception towards Tata Motors products was slowly changing.
Then the company introduced Hexa in premium SUV market and it was again a class leading product. After Hexa, it was Tigor and then the Nexon which is currently selling very well in UV market even though the segment is crowded. The USP of Nexon is its styling and value for money. With the help of new products, Tata Motors was able to post 22 per cent growth in April 2017 – March 2018 period.
The company had sold 1,87,321 units in this period compared to 1,53,151 units at the same time last year. Tata Motors is expected to continue growth moving forward driven by its young customers. S N Barman, Tata Motors VP, Sales, Marketing and Customer Support, Passenger Vehicle Business said that over 60 percent of customers of Tata Motors is between 30-35 years age group.
The Indian manufacturer is also focusing on rural areas more than metro as the sales in these areas improved by 35% compared to 25% in metros. Tata Motors is going to expand its presence by adding 100 new dealerships by the end of this year to improve its reach across small cities. Currently the company has 746 dealerships across the country.
In the current fiscal year, the company is planning to sell more than 75,000 units in villages. The home grown manufacturer is expected to achieve this target by reaching out to 75,000 villages across the country and they are also planning to reach 30,000 higher second schools in rural areas to make students aware about their products.
Apart from villages, Tata Motors is also focusing on digital platform to help the company to reach its potential customers as 70-80 percent buyers first check about the product online before coming to dealerships. The Tiago, Tigor and Nexon are the main volume products for the company and with the introduction of AMT variants, the sales is expected to grow in coming months.