Tata Motors outsells Honda Cars India last fiscal as 1,87,321 units were sold against 1,70,026 units with a growth of 22 percent
Tata Motors has had auspicious sales growth ever since the Tiago came into existence and it was followed by Tigor, Hexa and Nexon as the new breed of products based on the Impact design philosophy has reaped benefits. The recent product strategy has paved the way for more customer footfalls and as the popularity of the brand increases, the sales numbers stand evident to it.
In the financial year 2017-18, the Mumbai-based brand has surpassed Honda Cars India to become the fourth largest passenger vehicle manufacturer in the country. Tata has retailed a total of 1,87,321 units in the period between April 2017 and March 2018 with a surge of 22 percent while Honda, on the other hand, completed the FY with 1,70,026 deliveries.
The Japanese auto major was at a deficit of 17,295 units in comparison to Tata, despite growing 8 percent in the same time when compared to its own previous fiscal record. While Maruti Suzuki continues to be at the top of the sales charts and the resultant massive market share ahead of Hyundai Motor India and Mahindra & Mahindra, the competition between Tata and Honda is ever close in recent times.
The much-appreciated Tiago and Nexon can be credited with for the resurgence in Tata’s domestic sales. The hatchback is the bestseller for the brand as a whole and since August 2017 Tata has delivered close to 7,000 units monthly as an average. Contributing to 40 percent of the total sales, the Tiago has been well received for its strong build quality and good features list in an affordable package.
Honda’s two main sales contributors are City and WR-V crossover. With the success of both models, Honda managed to outsell Tata in the first half of last fiscal but the arrival of Nexon in September proved to have made all the difference. The subcompact SUV rose to fame in no time on a highly competitive segment and has averaged over 4,000 units in the last four months.
Tata Motors is preparing to launch Impact Design 2.0 based premium hatchback and it was previewed through 45X concept at the 2018 Auto Expo. It was accompanied by the H5X concept that will make way for a premium SUV next year. Honda is eying significant share in the premium space as the soon-arriving new generation Amaze will be followed by CR-V and Civic.