Tata has beaten Honda in terms of retail figure in July-November 2017 period; sales surge attributed to new crop of cars
Tata Motors has become the fourth largest carmaker in India by beating Honda during July-November 2017 period. The homegrown auto major has registered this success thanks to the high demand for its new crop of cars like Tiago, Tigor, Hexa and Nexon. It comes as an inspiring step as the brand aims to become India’s third biggest passenger vehicle maker by 2019.
In between July and November period, Tata Motors has sold 80,191 units in domestic market compared to Honda’s 78,760 units. A big boost came from the Nexon compact SUV that was launched in September this year and selling around 3,000 units every month. However, the Japanese auto major still leads the sales chart in FY18.
Also read: Upcoming Tata Cars in India in 2017, 2018
In the current financial year, Honda has sold 117,322 units so far with a large contribution coming from WR-V and Honda City. On the other hand, Tata sold 115,049 units in the same period in domestic market. This clearly marks, that, Honda is ahead of Tata with a lead of 2,273 units. With Tata’s current pace in the Indian market, we might see the brand beating its Japanese rival at the end of present financial year.
Apart from the new upmarket and interesting feature equipped models, Tata’s success is also attributed to the aggressive pricing of these products. The auto major has made a huge turnaround in this highly competitive market and it is also reacting quicker to the demands of the local customers by introducing not only new models, but fresh variants as well.
Also read: Tata Q502 Premium SUV To Launch In India In 2019
While Tata has certainly experienced sales surge that would drive it towards its goal of becoming the third largest car brand of the country by 2019, the automaker is still facing loss. It is current working to find balance between volume and profitability. But the brand is confident to see profit soon with its revised product strategy.
Currently, Tata is working on couple of new products that include a premium hatchback codenamed as X451 that will arrive as a Maruti Suzuki Baleno rival. Apart from that, X451 based midsize sedan, new Safari (Q501) and the brand’s next flagship model Q502 is also on card.