Tata could prepare a mass market MPV to compete against Maruti Suzuki Ertiga and upcoming Renault RBC
Tata Motors has been on a roll in recent years with successful product launches. The Impact Design philosophy based Tiago, Nexon, Tigor and Hexa have contributed to a new breed of enthusiasm and of course change in brand image among customers. The homegrown automaker is experiencing a turnaround in fortunes and it isn’t resting on its laurels either.
The Impact Design 2.0 premiering on the Harrier will give way to an array of launches including the 45X concept based premium hatchback. The latter built on the Alpha platform will certainly play a key role in a number of upcoming vehicles including a C-segment sedan. The architecture will be responsible for majority of the volume based products within the lineup.
It will spawn vehicles below 4.3-metre length while the more premium models will be addressed by the OMEGA that is debuting on the Harrier. While stating the highlighting moments of 2018, Tata did announce its intentions to compete in 90 percent of the addressable markets. While the X445, billed Hornbill, is expected to be launched in 2020, more mass market vehicles appear to be in the horizon.
Pondering over the available segments, Tata apparently does not have a MPV in its portfolio and it could be considered as a disadvantage. Maruti Suzuki has long been relishing on its success with the Ertiga people carrier and as Tata wanting to be present in 90 percent of addressable market, it may well do so with a MPV on its own in the coming years.
If it turns out to be the case, the Tata MPV could be based on the Alpha platform as the X451 premium hatchback while sharing mechanical components and other cycle parts. The latest Ertiga not just grew in size due to the Heartect platform, its exterior and interior enhancements meant more upmarket stance was infused like never before.
Moreover, the arrival of Mahindra Marazzo and its initial response might encourage Tata to proceed with a MPV. Rumours of Tata developing a seven-seat people mover have come and gone in recent years but no credible answers have been given yet. It is expected to be positioned below the Hexa crossover and draw several influence from it. A launch timeline is hard to guess at the moment but FY2020-21 is a possibility in our opinion.