Tata Motors overtook some of the established Chinese brands in sales; 16th largest car brand in the world in 2018
Tata Motors has set a new record by becoming the first ever domestic manufacturer to race past one million sales milestone. With a total of 1.049 million units last year, Tata endured good improvement considering that 0.986 million units were retailed the previous year.
The tally includes combines sales of passenger vehicles, utility vehicles, pickup trucks of various categories, etc. The Indian brand was said to be the third fastest growing among the leading 20 companies across the globe according to a specialised automotive consultancy firm, JATO Dynamics.
Overall, Tata Motors was the 16th largest carmaker in 2018 and it has outsold Chinese brands like Changan and SAIC. The latter will debut in the Indian market in the coming months through MG Motor whose first product will be the highly promising and feature-packed Hector premium SUV.
Tata Motors is inching closer to beating global giants like Subaru and with premium market share of 5.5 per cent Jaguar Land Rover has played a pivotal role in the grand total. However, the British luxury brand is facing headwinds from the slowdown in Chinese market sales and Brexit leading to cost-cutting and slashing jobs for sustainability.
In India, Tata badge has attributed to 99 per cent of the conglomerate’s car sales. Despite reaching one million sales mark, Tata does not occupy huge market share in domestic passenger vehicles class but it has been improving ever since the debut of the Impact Design philosophy based Tiago back in 2016.
The Tiago is the brand’s top-selling model followed by Nexon and the lot of last models including Tigor. On the back of outgrowing overall industry growth last year, Tata has embarked on a new strategy to be present in 90 per cent of the addressable segments and its perseverance has been paying off.
Tata began 2019 with the launch of the highly awaited Harrier and it has over 10,000 pending orders. By July, the Altroz premium hatchback will be introduced and it will be followed by H2X concept based micro SUV in 2020 and a Hyundai Creta rival internally called Blackbird the following year.