The Suzuki 150 cc premium scooter could play integral role in the brand’s aim of achieving one million unit sales by the year 2020
Suzuki Motorcycles India seems really aggressive on its upcoming strategies for the country’s two-wheeler market. As we reported earlier, the Japanese manufacturer has set a target of achieving 1 million sales by the year 2020. To achieve this, the company has indeed some interesting plans in mind.
Part of that, we have seen the entry-level Intruder 150 coming out of nowhere and nearly took everyone by surprise with its quirky design. Suzuki will reportedly be launching a 150cc automatic scooter in India in the coming months as well. Besides this, the brand may also have intentions to bring premium cruisers.
This is not where the story of Suzuki’s coming product line up ends. The company is expected to manufacture the smaller versions of its GSX line up here in India. This will not only help significantly in cost competitiveness but will also lead to the arrival of several premium bikes.
In order to meet its goal of reaching 1 million unit sales by 2020, Suzuki appears to be investing Rs.1,000 crore that will include production expansion at its factories and bringing of new products.
Suzuki previously said to have accepted that it has been late into various segments in India, and hence, will have a different approach. The company will now be targeting at the ever expanding scooter territory and premium bikes which is the need of the time.
Its first sub-1000 cc offering in India is believed to be either the V-Strom 650 or the GSX-S750 and both are expected to greet spectators at the Auto Expo. Recently, we had reported that the company may showcase the 2018 edition of its Swish automatic scooter at upcoming Auto Expo.
Suzuki had suspended the production of this scooter in India to meet the demand of Access 125. For this reason, it makes sense for Suzuki to bring the next generation model here as it is already a known brand.
It could be accompanied by a premium scooter with a 150 cc engine eyeing the spotlight of Vespa and Aprilia SR 150. With TVS and Hero expected to jump in the premium scooter space, Suzuki could fancy its chances as well. Details of the 150 cc premium scooter are very limited yet and we hope to know more about it in the days leading up to the Indian motoring bonanza.