Sales of Suzuki models ended in Malaysia; Proton Edar takes over all Suzuki dealerships
Suzuki is putting an end to the sales of its brand in Malaysia and with it comes the termination of all 29 dealerships across the country. It’s part of the strategic alliance with Proton Holdings Berhad as the twenty five 3S and four 4S Suzuki outlets are being taken over and converted to Proton Edar dealerships.
The current 48,000 customers of the Suzuki vehicles running in Malaysia will continue to be provided with servicing and repairs at the Proton dealerships all the same. This strategic collaboration will allow for existing Suzuki dealers to retail Proton cars from all the 29 outlets as Suzuki logos will still be present alongside Proton logos.
The booting up of sales has come as part of the Memorandum of Understanding and License Agreement penned between Suzuki, Proton and its parental organisation DRB-HICOM last July. The new phase in the strategic alliance has panned out earlier that originally expected as the dealerships are usurped by Proton almost six months in advance said Datuk Abdul Harith Abdullah, CEO of Proton.
The synergy between SMA (Suzuki Malaysia Automobile) operations and Proton have combined to deliver wide area of network for the Malaysian brand whilst uninterrupted after-sales service, warranty coverage and usage of genuine Suzuki components for the existing customers are assured.
The Selangor-based Proton currently has its operations in some Southeast Asian countries, Australia, United Kingdom, Turkey, Middle East and Chile. The takeover of Suzuki dealerships has come as a timely reminder of Proton’s commitment for the future. The addition of twenty five 3S and four 4S will certainly strengthen the reach of the Malaysian manufacturer who currently sells Proton Satria Neo, Saga, Exora, Inspira and Preve in its domestic market with substantial presence in motor racing.