The Thunderbird 350 registered 43 per cent Year-On-Year growth in January 2019 as it had a really good start to the year
Royal Enfield sold 5422 units of Thunderbird 350 in January 2019 compared to 3795 units in same month last year and posted 43 per cent Year-On-Year growth. When compared to December 2018 the sales of Thunderbird 350 have come down by 367 units. The Thunderbird 350 was the third best selling product of Royal Enfield in 2018
The 500cc variant of Thunderbird registered 19 per cent negative Year-On-Year growth last month. But the sales of Thunderbird 500 has improved in January 2019 when compared to December 2018. The overall sales of R.E are not great in January as only three models registered positive Year-on-Year growth but the recently launched 650 Twins is selling in good numbers.
Royal Enfield introduced the ABS variant of Thunderbird 350 in December 2018 as all two-wheelers above 125 cc must come with ABS system as standard. The company has given a dual-channel ABS braking system. When compared to the non-ABS model, the new variant comes at a premium of Rs. 4,797 only.
The recent workers strike at the Oragadam plant is affecting the production of the company and some reports indicate that production loss is around 3,000 units. The waiting period of most of the models is expected to increase because of the strike. This might affect the overall sales number of Royal Enfield for this month.
The Thunderbird 350 is powered by 346 cc single cylinder engine producing 19.8 bhp of power at 5,250 rpm and 28 Nm of torque at 4,000 rpm. This engine is mated to a 6-speed gearbox and the braking duties are handled by 280 mm disc at the front and 240 mm disc at the rear along with dual channel ABS system also.
The Thunderbird 350 comes with 41 mm telescopic forks at the front and twin gas charged shock absorbers at the rear. The front wheel is 19 inch with 90/90 section tyre while the rear wheel is 18-inch with 120/80 section tyre. Royal Enfield is offering the Thunderbird 350 in five colour options – Marine, Lightning, Stone, Flicker and Asphalt.