Royal Enfield Sep 2019 Sales Analysis – Classic 350, Thunderbird, Bullet, Himalayan

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Royal Enfield garnered a total of 54,858 units in September 2019 as 21.70 per cent YoY de-growth was registered

Royal Enfield managed to end September 2019 with a total of nearly 55,000 units. When compared to the same month last year, the homegrown two-wheeler manufacturer registered negative 21.70 per cent growth in the domestic market. Royal Enfield has indeed been taken aback by the sales crisis persisting in the industry for more than a year now as its volumes continue to plummet.

It was mainly due to the decrease in sales of the Classic 350 that has been responsible for the major chunk of monthly volume. In September 2019, Royal Enfield sold 29,376 units of the Classic 350 and resulted in a massive 33.27 per cent de-growth. The Electra and Bullet 350s faired decently last month though as they were the only models along with Himalayan to post positive YoY sales.

The Bullet 350 garnered 12,399 units against 12,009 units with a volume increase of 3.25 per cent. The Electra 350, on the other hand, more than doubled its sales compared to September 2018 as 4,782 units were retailed against 2,092 units during the corresponding month in 2018 with YoY surge of nearly 129 per cent.

Royal Enfield Models September 2019 Sales September 2018 Sales
Classic 350 29,376 44,021
Bullet 350 12,399 12,009
Electra 350 4,782 2,092
Thunderbird 350 4,293 8,709
650 Twins 1,856    –
Himalayan 1,404 1,140
Classic 500 589 1,558
Thunderbird 500 81 357
Bullet 500 78 179

The Thunderbird 350 has been on a downward spiral and last month only 4,293 units were sold against 8,709 units with YoY decline of more than 50 per cent. Meanwhile, the Interceptor 650 and Continental GT 650 continued to put on a good show as 1,856 units were sold in September 2019.

Royal Enfield Interceptor 650 Clear Lens Headlight 2

Their popularity is certainly increasing as the no-frills package and a highly aggressive price range have acted as the key selling points and we do hope more motorcycles would come out of the 650 cc platform. The Himalayan adventure tourer recorded a growth of 23.16 per cent last month as 1,404 units were sold against 1,140 units in September 2018.

The 500 cc motorcycles had another tough month as Classic 500, Thunderbird 500 and Bullet 500 posted negative sales growth. The Classic 500 garnered 589 units with YoY de-growth of 62 per cent while the Thunderbird 500 and Bullet 500 were responsible for 81 and 78 units respectively with 77 and 56 per cent volume slumps.