Royal Enfield tops the list of dealer satisfactory brands in India; Mahindra Two-Wheeler is the last
Royal Enfield is the most dealer satisfactory automotive brand in India according to the JD Power India Dealer Satisfaction with Automotive Manufacturers Index Study or DSWAMI. Two wheelers have been introduced to the study for the first time and the Chennai-based motorcycle manufacturer came out scoring 868 points out of 1,000.
In the list, Royal Enfield is followed by other two-wheeler majors like TVS, Honda, Hero and Bajaj. Mahindra Two Wheeler sits at the last position with 643 points. TVS Motors occupies the second position with 834 points. The Average industry point stands at 780 out of 1,000.
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HMSI and Hero MotorCorp are ranked at third and fourth positions respectively with 808 and 790 points respectively. India’s largest two-wheeler exporter and manufacturer of Pulsar brand is ranked at fifth position with 779 points. Sixth and seventh positions are held by Yamaha and Suzuki with 731 and 716 points respectively. The study has been done keeping a total of 9 factors in focus. These are marketing and sales activities, sales team, support from the manufacturer, product quality, vehicle order and delivery process, training, after sales team, warranty claims and spare parts.
JD Power has conducted the study in more than 200 cities across the country between January and March this year. The study clearly shows how Royal Enfield is improving its service in order to become one of the top motorcycle brands in the country. Interestingly, it is one of the fastest growing manufacturers in the Indian motorcycle market at present.
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Not only in the domestic market, but in the international sector too, Royal Enfield has earned positive response with its powerful and impressive products. The company is aiming to become the global leader in the middleweight motorcycle category. Currently, it is working two 750 cc models which are the Continental GT 750 and the Himalayan 750.
Royal Enfield Himalayan Gallery