Royal Enfield France and Spain Showrooms Inaugurated as a part of the company’s expansion in European countries
Royal Enfield, one of the oldest motorcycle brand, announced the opening of its first exclusive stores in the city of Madrid, Spain and Paris, France. The new stores in these countries are a part of Royal Enfield’s growth and expansion strategy in Europe and focused international motorcycle segment that will be available for enthusiast of call categories starting from 250 to 750cc.
These exclusive retail stores were opened up in capital for both countries Paris and Madrid. Royal Enfield also unveiled its recently launched entire gear collection which consist of motorcycle apparel and accessories for the first time in these markets as well. Royal Enfield also took the liberty showcase its limited edition motorcycle range.
The motorcycles are inspired by Despatch Riders, available in three colour variants – Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch. The gear collection and the limited edition motorcycle range has been inspired by the motorcycle ‘Despatch Riders’ from the period of World Wars that happened. Should go well in Europe.
Royal Enfield is rapidly expanding its presence in these markets with over 80 dealerships across France, and 25 in Spain already. In France, Royal Enfield has already witnessed an upward growth of 60% in the first seven months of 2015 itself when compared to the same period in last year. Royal Enfield has plans of opening close to 3 more such stores in the coming years. In Spain, However, the two-wheeler market has grown by 23%, Royal Enfield has received a good response, reporting a sales growth of 300% between Jan – Aug 2015, when compared to YoY.
Royal Enfield continues to grow by several folds in European countries as MD of the company has started clearly focusing on European market, something that was announced before he shifted to London for the same reasons.
Royal Enfield will be launching new adventure and touring based motorcycles with a new 400cc engine, something that will help brand come to light as products seem to be more advanced and modern than its current stable.