The company is living up to the cliché lines such as “the fastest growing motorcycle brand in the world” as Royal Enfield Enters Thailand
The iconic brand today announced that it is entering and has plans for the Thai market. The Thailand International Motor Expo 2015, as a part of its growth strategy which is focused international expansion of the global mid-sized motorcycle segment (250-750cc), saw Royal Enfield, the oldest motorcycle brand in continuous production, with roots dating back to 1901 in Redditch, England will be setting foot in neighbor friendly country, Thailand.
Royal Enfield displayed its entire range of timeless motorcycles at the Thailand International Motor Expo, which includes the iconic Bullet 500cc, the retro street models such as Classic 500cc and Classic Chrome along with the new Continental GT (535cc) cafe racer.
Royal Enfield bike culture is as famous and talked about accessory range that the brand has. So, along with the motorcycles, the brand also introduced and showcased its entire range of latest gear and accessories collection for the Thailand market.
Royal Enfield will start its retail operations at Thonglor in Bangkok, Thailand in the by first quarter of 2016. All of this begin from its first exclusive dealership in Bangkok being set up in partnership with General Auto Supply (GA), a local motorcycle distributor and retailer. General Auto Supply will also build service stations and aftermarket capability for Royal Enfield in the country.
Royal Enfield, recently has steadily expanded its global footprint in key nodal, European cities like London, Madrid, Paris, Dubai, Bogota and Medellin. Before this too, In 2014, Royal Enfield grew by 70% after having sold more than 300,000 motorcycles in domestic and international markets. Parent company, Eicher Motors Ltd, the reason why, recorded its highest ever total revenue of $1.4 billion USD, with large contributions coming from the Royal Enfield cash registers.