Royal Enfield Electra discontinued reportedly but will be available for the buyers until the stocks last in the showrooms
Royal Enfield Electra has been one of the least priced motorcycles from the company, and now the Chennai based two wheeler manufacturer is discontinuing the model. The company has already taken down the model from the portfolio in the official website. Though the production has been stopped for the model, but the Royal Enfield Electra is available for the buyers until the stocks last.
Royal Enfield Electra was launched back in 1995 – 1997, under the CEO Mr. Siddartha Lal. It has played a vital role for the Royal Enfield’s success. It seems that, the decision of discontinuation comes because of the profitability, as the profit margin from the model was lower than the newer and more expensive models.
Royal Enfield Electra’s sales figure has been declining as well, compared to the newer range of models like Classic. Though the company is discontinuing the Electra, but the Bullet range is still under on sale. The Royal Enfield Bullet comes with similarity in design with the Electra. Apart from that, Royal Enfield also sells models like Continental GT, Thunderbird and Himalayan.
Royal Enfield Electra was first launched with iron cast engine with electrical coil system. Later the company equipped the engine with 346cc Twinspark UCE engine with 5-speed transmission. The peak power output for the model was 19.80 bhp at 5,250 RPM and peak torque output was 28 NM at 4,000 RPM.
When Royal Enfield first launched the Electra, the brake pedal was positioned at the left as per tradition. Later the company shifted the brake pedal to the right side of the Electra. A 280 mm disc brake was equipped at the front wheel, while a 153 mm drum brake was equipped to the rear wheel. The model was priced at around Rs. 1.23 lakh (ex-showroom, New Delhi).